By being sincere with your messaging

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YouTube The world’s most popular video-based socialmedia platform has been a prime secondary outlet for Super Bowl ads for manyyears which will become apparent when we look at our Super Bowl Ads Hall ofFame. To expand its Super Bowl second-screening empire, YouTube has improvedits AdBlitz initiative. This dedicated and interactive channel allows footballfans to scour a well-crafted library of the best Super Bowl ads as well asexclusive football-related content. Not only is this AdBlitz soaring inpopularity among football fans—it’s also proving a lucrative marketing spacefor brands looking to expand their fan reach. It’s certainly one to look outfor during this year’s action. Overall, we expect more creative ad teasers,behind-the-scenes footage, and conversational content to spark fan engagement.


Keep your eyes peeled—social media is going to go wild during this year’s SuperBowl. The Super Bowl Ads Hall Of Fame First up, we’re going to look at the bestads of the Super Bowl from over the years. These brilliantly crafted feats ofadvertising match the offbeat, crowd-luring Find Your Mobile Number List brilliance you’d expect to see froma top flight Super Bowl ad. Netflix and General Motors  dmi videothumbnail Join for FREE to access this video In this colossal brandcollaboration, Netflix and General Motors hired the help of Hollywood’s favoritefunnyman, Will Ferrell, to dazzle audiences with a big-budget ad that’s slick,original, and mind-blowing in equal measure. The ad showcases General Motorsand Netflix's pledge to be more green: General Motors will make more electricvehicles and Netflix will feature them in its original content. As Will Ferrelltells audiences of this eco-friendly initiative, he seamlessly bobs and weaveshis way through a series of iconic Netflix box sets or movie scenes, lettinghis unique style of comic swagger shine through from start to finish. Epic.Takeaway: The right brand collaboration will expand your ad reach and exposeyou to new audiences that are likely to engage with what you have to offer.







staying true to your brand tone andvalues, your authenticity is likely to build trust and attract more people toyour brand. A quirky ad concept will help, too! Lay’s Super Bowl ad  dmivideo thumbnail Join for FREE to access this video Part buddies-reunitedsequence, part creepy zombie-bride narrative, the popular potato chip brandLay’s gives us a show-stopper of a Super Bowl ad that was slick, funny, andslightly unnerving. Hollywood legends Paul Rudd and Seth Rogen appear asbuddies who share epic memories: each of which feature a golden bag of Layschips, before a slightly spine-chilling zombie conclusion. Here the brandpositions itself as a memory maker a product you have close by through the bestand worst times—and Lays hit the nail or indeed, chip on the head with thisspot. Takeaway: By honing in on your core message to deliver to your audience,placing it at the heart of your campaign, and building a lighthearted narrativearound it, you can deliver an advert that strikes a real chord with yourintended audience while representing your brand’s tone.