Trends of In the face of changing consumer needs,

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The entry of a new generation of customers into the market, as well as the development of technology, the development of the e-commerce market will depend on its implementation of the latest trends. There are many of them, but they are not equally important. Let's take a look at those that will have the greatest impact on the development of the e-commerce market. Omnichannel, i.e. multi-channel in e-commerce E-commerce trends , contrary to appearances, are not opened by artificial intelligence, but by omnichannel . According to many eperts, multichannel will be the dominant trend. Its task will be to combine various sales and service channels into one integrated whole .


This is to allow customers to start shopping in one place and finish it in another - most importantly, without repeating actions they have already performed before, e.g. filling in shipping details. The challenge that e-stores will face will be the need to Singapore Mobile Number List implement efficient order complementation systems. Photo . An eample of a brand that has been implementing omnichannel into its activities for a long time is CCC. Multi-channel sales are part of the brand's strategy. Source: Personalization in e-commerce A trend that will play a big role in  will also be personalization in e-commerce. As we mentioned earlier, more and more consumers will decide to "give" their data to brands and stores, but not for free . In return, they will epect offers individually tailored to their needs and epectations. They will reward you with loyalty and an increased number of conversions. Therefore, e-tailers face another challenge:





collecting data, then analyzing it and using it to personalize products, services and marketing messages. Photo  . The possibility of personalizing products is provided by configurators that allow you to decide on your own, among others: about size, color, etc. Source: manashop.plkreator E-commerce shopping cart what functionalities should it contain Artificial intelligence in digital commerce E-commerce trends for  also cannot be ignored by artificial intelligence. According to the Technology Trends Outlook  report, e-commerce took the first steps in its use in  - last year AI contributed to the creation of USD . trillion in economic value. It is therefore not surprising that McKinsey analysts indicate that .