When deciding to conduct research a company does not have to know exactly what and how to ask a consumer or business partner What is more important is realizing why we want to conduct a given study The rest ie how to conduct the study and formulate specific research questions is the responsibility of the research agency I must admit that I cant remember the last time we received a classic research brief from an agency
Usually in the case of new customers it is rather a short provocative question about the possibility of conducting some type of research survey or in the form of interviews on Internet users or customers of a given brand on a specific but only roughly defined Cell Phone Number List topic And thats okay Its enough This does not mean however that we will conduct the study on this basis is to learn about the clients needs the specifics of its operations and current challenges
Therefore a company that contacts us must prepare for the fact that in the first or at most second step we will meet at a research workshop This means hours of time spent together over coffee cookies and open conversation based on brainstorming principles Such a workshop meeting usually results not only in the proper construction of research tools but also significantly speeds up the entire project It also often allows managers to meet in a different context than usual and look at lets call it their case anew and as a result often modify or develop it slightly.
發表於 2024-3-3 15:33:14
