This introduction of query intent

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Made digital and content marketers rethink their strategies and create more customer-centric content. Why Is User Intent Important in SEO? Staying ahead of the search curve increases your chances of your target audience coming across your content, and search engine optimization (SEO) helps you do just that. As you put effort into making your content pop up for specific keywords, you must remember that web page optimization alone will not gain you that new subscriber, fan or customer if you don’t satisfy their needs. SEO is about people. And Google’s recent guideline updates for website owners prove just that.

User intent helps you decide: What keywords to use; Your prospects’ needs; What stage of Bahrain WhatsApp Number the purchasing cycle they are in. With these decisions woven into your content, they are more likely to resonate and appeal to your prospects and customers — regardless of the stage of their buying cycle. writeraccess-free-trial Understanding the Intent of Queries Over the years, marketing experts have tried to identify and understand the underlying mechanism of query intent. Some have been guesses, and others have zero scientific backing.



A 2020 study on query intent understanding by Zhicheng Duo and Jiafeng Guo classifies these several attempts at understanding query intent into two: Placing queries in classes Identifying subtopics related to queries Placing users’ queries in different classes is mainly based on the keywords used. Does it ask for directions or a location? Or does the query keyword suggest that the searcher wants to know more about a subject? Subtopics relating to a keyword become the route of choice if and when the searcher asks a more specific question.