This is an important parameter for Google

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The better the content, the higher positions you will claim in the SERPs. But what separates bad content from great content? We'll come back to that in this section, but before we do, let's talk about some key areas of content. Meta titles et meta descriptions These areas of a page in many cases determine what Google displays to its users in search results. Semrush meta example It is important to have a precise meta title (also called title tag) which clearly describes what the content of the page offers to the user: this is what will encourage them to click or not on your result.

Meta titles and meta descriptions are Azerbaijan WhatsApp Number essentially sales texts that attract the user and help Google better understand the content and purpose of each page. Be sure to include the main keyword in your meta description, as it is useful for both users and search engines. Titres The title that the user sees when they arrive on your page is an essential signal for Google. Just like the meta title, it must be unambiguous and include the terms the user is searching for.




And a reassuring element for the user. Writing style Write in a simple, direct and focused manner. Keep sentences short, break the content into logical paragraphs, and stay on topic. This allows readers to go directly to the solution of their problem. Organize your content so that the value it provides is easy to identify, understand and use. Enriched content Include rich content such as audios, videos and illustrative images whenever possible. Remember, however, that Google cannot understand the content of images or videos.