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Comparing it with the content that is already displayed at the top. What do you think about Google's latest updates? This article is a translation of " How Google's Bert Update Will Affect Content Marketing " published in NEILPATEL . No matter how good Google's system is, it is still difficult to understand languages ​​in the same way as humans. Therefore, Google is also focusing on this area using all possible means. We interpret this latest BERT as not a change in Google's direction, but an announcement of a further evolving situation. Although Japanese is not yet supported, it is thought that it will be introduced in the not-too-distant future. As Neil Patel points out, even if the rankings drop, it is because the user's expectations were not met. Let's take it and improve it. Information on email magazine subscription SEO Japan sends out an e-mail newsletter focusing on SEO and CRO (conversion rate optimization) once every two weeks on Thursdays.

Please subscribe as we distribute columns (reading material) by those in charge and selected high-quality articles. → Subscribe to SEO Japan's email newsletter In addition, back issues are also available on note, so please try reading them. → SEO Japan｜noteDeliver superior user experiences (UX) and win SEO Belgium Phone Number Data Last updated:blog Since search engines put the user first, it is impossible for SEO to be successful without considering the user. Unlike the previous situation, it is safe to say that there is no such thing as SEO without talking about users. However, for those who have recently started SEO, or for those who have an image of what SEO used to be, it may not be very clear to you.




This may be more of an article for beginners, but I would like to introduce an article that once again explains the importance of user experience in SEO. Ten years ago, UX and SEO teams were like dogs and monkeys. This is because their goals were not the same. The UX team was focused on users. They were providing users with a great experience and helping them achieve their goals in any way possible . Unfortunately, however, it could not be said that what was excellent from a UX perspective would also have an excellent effect from an SEO perspective. On the other hand, the SEO team wanted to place large chunks of content at the top of the first view. I wonder why. The reason is that search engines value such measures.