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The ease of producing and publishing content on the internet these days is a technological achievement that we should celebrate. But we don't always stop to analyze which paths are the most interesting for a company's digital presence.
Of course, whenever a brand inv Chinese Overseas Asia Number Data ests in time or money to appear, what we want in return is sales.
But have you ever stopped to analyze the importance of strategic planning to obtain better results in Digital Marketing actions ?
Check out some essential steps below to start a good Inbound Marketing plan for your company!
1- Review your philosophy
2- Better integrate sectors
3- Reputation x Image
4- Benchmarking constante
5- Extract the best from the contact base
1- Review your philosophy
More than having a product or service that solves your customers’ pain. What everyone in the company should be able to answer is:
What motivates you to have/work for this company?
When we approach the Review of Company Philosophies, before establishing the theories (mission, vision, values), we are able to structure the entire process in a much more coherent way to start implementing Digital Marketing strategies.
This could also help to inspire different actions in management, leading up to operations, as we have started to review the floors above the operational ones, where, in our experience of more than 10 years in the market, the bottlenecks are generally found.
2- Better integrate sectors
Many companies, whether large, medium or small, still continue to structure their organizational charts following extremely vertical models, leaving departments to work independently.
Companies should start structuring their departments yesterday, so that marketing, sales and customer service, if they exist separately, are close and integrated. Working in a NETWORK.
One serves to feed the other with extremely valuable information.
3- Reputation x Image
Thinking about the company's ideals (customers, contracts and profits) can help to build objectives, but it is necessary to look at the present and understand in a clear and organized way the real perception that the brand has with its current customers.
What are the consequences of having this misaligned?
The company has a Reputation that is not consistent with its Image;
The company is not endorsed by its employees, as they often do not feel heard and do not agree with the brand's positioning . Then they begin to work independently, trying to fulfill their goals as if they were not part of an organism that pulses synchronously;
Real Customer Opportunities are wasted in the search for that idealized customer.
The company's values and purpose must be worked on with the entire team. Your team's voice comes first when you need to understand what your company is like “in real life”.
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發表於 2024-3-9 13:18:43