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Create Google Ads ads with value for the customer One of the most common beginner mistakes is to think about positioning and visibility before thinking about the human aspect and customer loyalty. Although we are talking about Digital Marketing, we must not forget that Google Ads campaigns are aimed at people, who in the end will be the ones who decide whether or not to buy the product or service. This implies that, in addition to thinking about search volume, competitive pressure and positioning for a specific keyword, you must also pay attention to the content.
The content of your Google ads should be informative, relevant, eyecatching and engaging. A Mexico Phone Number Data part of the ad must be dedicated to the call to action that encourages the customer to buy or subscribe to your service. Keywords should be strategically distributed between the title and content, and everything you say in the ad should be specific to your website and honest with the product you are trying to sell. . Optimize the destination website or online store Creating Google ads through the use of Google Ads is just the beginning of the strategy, and you should not lose sight of the fact that the purpose is to sell a service or product to a client.
For this reason, it would make no sense to create an advertising campaign with Google if the website that interested customers will reach is not correctly prepared and optimized. On the one hand, it is important that each ad directs to the correct pages the more specific the product they direct to, the better. Also, dont forget to take care of aspects such as loading speed, clickable elements on your website or the correct functioning of your forms and contact information. These aspects are essential for leads to become final purchases.
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