We will be happy to welcome you among them! Topics API instead of Cookies CONTENTS What is it? Topics API vs. FLoC Will Topics API pass the test? Monthly newsletter Cookies have been controversial for years because they allow tracking the behavior of Internet users on the Internet. Meanwhile modern consumers are increasingly aware of the risks arising from sharing their data with external entities. On the other hand without the popular cookies you cannot run personalized advertising campaigns. Moreover 8 of users expect marketing messages to be tailored to their preferences according to a study by the Pew Research Center.
Topics Api is a way to reconcile these two extreme realities. What is it? Topics Api is a new idea for advertising profiling. It means that the user will independently determine the topics that interest him. The suggestions he selects will be stored Australia WhatsApp Number Data in the search engine's memory for weeks. After this time the Internet user will be invited again to select the thematic scope. In this way advertisers will personalize marketing messages and at the same time the user will not share his data with them. Goel also adds that the solution is fully safe and the solution is to be transparent and fully controllable by users. Topics API vs.
FLoC Topics API is not the first project aimed at replacing Cookies. Google had already planned to implement another solution namely FLoC Federated Learning of Cohorts . The mechanism was based on artificial intelligence assigning users to a specific interest cohort. On this basis advertisers were to profile marketing messages. Unfortunately the proposed variant was not appreciated by business partners so the decision was finally made to withdraw it. Although many of FLoC's bugs have been eliminated the new system also raises concerns among marketers. The main .
發表於 2024-3-12 14:10:34
