Whether it’s good or bad attention depends on the subject matter and your a...

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Some industries, like marketing, already have a hefty number of podcasts that would be tough for a beginner to compete against. (Here are a few of our favorite marketing podcasts.) However, for niche industries where there isn’t much on the airwaves, you could easily make yourself a household name. You could also try podcast advertising! Brand awareness podcasts 14. PPC advertising With SEO becoming more competitive every day, while organic Google real-estate shrinks, PPC is a smart solution for getting your brand seen on Google. With targeted keyword research, you could be showing up at the top of Google for relevant searches.



Even if users don’t end up clicking on your PPC ad, seeing your name at the top of the IT Numbers search results makes an impression and is incredible for building brand awareness. google ads for real estate ads example in serp  Free guide: PPC 101: The Beginner’s Guide to PPC 15. Remarketing campaigns Remarketing is a pro strategy for boosting that good ol’ brand awareness. Why? Remarketing involves showing ads to users who visited your site, but left before converting. Remarketing ads are placed all across the web on sites your customers visit. Soon they’ll be seeing your business everywhere – on their favorite blogs, while shopping online, etc. This gives the impression that your brand is much larger (and has a much bigger ad budget) than it really is. And it’s a great way to increase your conversion rate.





Paid social advertising Organic social marketing is becoming more difficult by the day, leading more businesses to turn to paid social advertising. Facebook and Twitter ads are relatively cheap and help get your brand seen on social. Whether or not users convert immediately, every added piece of familiarity counts when users finally are ready to make a purchase. Brand awareness paid social 17. Controversy While this strategy isn’t for everyone, one way to get your brand noticed is by being controversial. Take an unlikely stance on a hot industry topic, and you may find yourself attracting quite a bit of attention.