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Dear readers, Influencer marketing works – especially in the young target group. Half of all young people in Germany have bought a product that was advertised by an influencer at least once. This is shown by a representative study by the Fraunhofer Institute for Systems and Innovation Research (ISI) in collaboration with two universities. Source: tagesschau.de Companies know this and are reallocating their marketing budgets: While they spent a modest 94 million euros on influencer marketing in 2017, in 2023 it was already a whopping 570 million euros .
According to the researchers, the market could reach the magical one billion sales mark in just four years. So that you as a marketing expert can keep an eye on these and other Colombia Phone Number List important developments, we have briefly summarized the most important news from influencer marketing for you here. Happy reading! 1. Five billion people use social media 62.3 percent of the world's population is now registered on at least one social media platform - that's just over five billion people in absolute numbers . Although one network is not enough for most people - the typical social media user uses six to seven platforms a month and spends an impressive 2 hours and 23 minutes per day scrolling, posting and liking. Classic television, on the other hand, is becoming less and less popular: TV usage time has been steadily declining since 2011.
Source: e-commerce-magazin.de , statista.de 2. Future of influencer marketing: Humanity beats AI Will artificial intelligence replace human content creators? You might think so: Virtual influencers are on the rise and algorithms know our preferences better than our closest friends. But humanity cannot be imitated, writes Senior Influencer Marketing Manager Julia Banik in a guest article worth reading: “In a potentially automated and perhaps even dehumanized world, human contact is becoming a valuable commodity.” Evidence: The relevance of human contact increased during the Corona pandemic Influencer marketing by 70 percent .
The expert believes that influencers are moving even closer to their communities and are becoming almost as important as friends. Source: horizont.net 3. Threads: When are advertising features coming? Are you already using threads? No? This is the hype app of the moment. Launched by Mark Zuckerberg's Meta Group as an alternative to X (formerly Twitter), Threads gained 100 million new users in just five days - a record. However, anyone who now senses their chance to use the new platform as an advertising channel will have to be patient: the priority is initially to create a “loyal and committed community,” says Instagram CEO Adam Mosseri. However, some legitimate brands already have the option of labeling posts as “sponsored,” writes editor Andreas Marx. Source: absatzwirtschaft.de 4.
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發表於 2024-4-30 15:29:23