At this early stage in the customer journey engaging with can be highly effective. As the CMM illustrates viral content quizzes branded videos competitions games articles and eBooks should be considered at this stage. MollyMae Hagues Instagram giveaway is an example of how competition can be beneficial for brand awareness. Image Molly Mae Hague on Instagram Her giveaway increased her Instagram following by k and her YouTube subscribers by k.
The giveaway also featured a lengthy caption that highlighted her gratitude playing on the emotional side of her target audience. This shows the significant impact effective content can Furniture and Fixtures Manufacturers Email List have for customer acquisition. . Educational content Providing educational content is your chance to share your knowledge. At the early stages of the customer journey your target audience wants to see your brands growth. Share appropriate and thoughtprovoking content to grip new customers instantly.
Content that is more rational as opposed to emotional will help new customers feel knowledgeable about a specific topic. Content such as infographics articles eBooks guides press releases and trend reports are great forms of rational educational content. We think that infographics can be useful at this stage of the journey as they educate your audience without selling your brand too forcefully. You can also create visually appealing infographics that convey a particular message and link to your branding.
發表於 2024-4-30 18:14:41
