What are your aims with the refresh

mdsohanuzamaU2@

SEO Guide How To Plan for and Update Content So, now that we’ve talked about why a content refresh should form a critical part of your marketing strategy, how do you refresh the content you have? First, start by conducting a content audit. Review your existing content and think about what you want to achieve. Use the points that we set out earlier in this article as a starting point for your process. Make a list of content you feel fits the criteria for a refresh.

How you prioritize is up to you, but we suggest you start with the content you think Chinese Overseas British Number Data  will get the most considerable boost from a refresh but be the easiest to update. State of Marketing Report 2024 A Checklist For Content Refreshing Once you’ve decided what needs refreshing, work through the following checklist and make a note of your answers. Is the post evergreen – Is it content that will always be useful? Read the post – This will affect how you refresh the content.

Are the titles and subtitles still relevant? Does the piece need fact-checking? Is the data within the piece still accurate? What keywords are you trying to rank for – Does the content fit these keywords? What search intent are you hoping to rank for? Is there anything you feel needs removing – Are there paragraphs or wording that does not fit search intent? Is there information missing that would deepen understanding or answer your customers’ questions better? Using the answers you have put together, now cast a critical eye over the piece under review.