Otherwise, Google itself will use some part of the description

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Which harms ranking. In some cases, if there is a great urgency for results, SEO should not be a priority when investing in communication. There are other strategies that bring faster results, but at a higher cost. For example, a paid campaign on social media. But this is a topic for another article.HOW DO YOU KNOW IF THE PRESS OFFICE IS USEFUL FOR YOUR COMPANY? Almost every business owner would like to see a report about their brand in the media, right? But does the company need or be prepared for this? A structured communications agency can help answer these and other questions. But first, let's learn some interesting facts about the Press Office, a service that is so important for corporate communications strategy.

Press Office and Public Relations officially emerged in 1914, with the American Ivy Lee, who graduated in Journalism in 1898. For five years, he worked at the newspaper “World”, in the United States, until he became an advisor by Seth Low, candidate for mayor of New York. In 1904, Lee worked at an advertising agency and, when called to help with a miners' strike, he created an emblematic phrase: “The public Armenia Phone Number must be informed”. The statement is one of the pillars of the Press Office to this day, but it was not that year that the service was born. A decade later, Lee became an advisor to the illustrious John D. Rockefeller and his traditional family, who had been suffering from criticism from public opinion, mainly regarding a conflict with deaths between workers and military personnel.



Lee presented a plan to regain prestige with the working class, which included a visit by a member of the Rockefeller family to the employees' homes, to inspect working conditions and learn about their difficulties up close. The action attracted the attention of the media, which began to publicize a more humanized view of the Rockefellers. Lee also created the press release — a statement that the Press Office sends to journalists. Curious story, right? And how does your company fit into it? As we said in the articles “Press Office and Social Networks are totally different tools” and “Public Relations or Press Office. What does your brand need?” , the Press Office is one of the most important tools in the company’s communication plan.