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If your brand is not yet on the internet, where is it? This question is actually a provocation for you to reflect on how essential integration with the digital universe is in today's times. But be careful: it is not enough to just create a website or an online store; both still need an API.
This is because, without this care, it is not possible to deliver the best experience to users and, consequently, build customer loyalty.
So, do you want to know off page seo service more about this subject? Find out everything about that acronym and become a reference in the digital market!
What is API?
API is an abbreviation for Application Programming Interface . For those who do not work in the technology field, the context may seem complex at first. But, in fact, API is more common than you might think.
We say this because it is essential for the functioning of mobile applications and platforms. In your day-to-day life, you certainly make the most of the interface as a consumer, but what about when you are on the other side? In other words, why should a website and/or online store owner use this technology? That is what we will show you later.
How does the program work?
The API aims to integrate the functionalities of different systems, for example, from a website to an application of the same brand.
For the user, this is essential, since the information on different virtual pages becomes clearer, more objective and also safer. In addition, there is the possibility of performing actions on different devices, which brings more practicality and saves time. The Application Programming Interface needs to be installed, executed and maintained by professionals specialized in technology, more specifically, in programming. But don't worry. There are ready-made solutions for your website's functions, you just need to add them to your investment.
Practical examples
In order to make the subject even clearer, we have provided a practical example. Let's assume that you have an online store and that you also want to sell on the marketplace (large e-commerce platforms), right?
For this task, you need to integrate your own store's information with the marketplace. The API does this, so there is no need to register or modify data in both environments.
For users, we can use the example of product shipping. The API is also essential for integrating information from the post office and/or shipping companies with your website and marketplaces. Without this, your customers would need to contact shipping companies to find out the price and delivery time for their purchases.
Not to mention the great benefit of creating an application for your online store with the same features as your website. The benefits of API
After seeing the practical examples, you can see several advantages of API technology, right? Let's list them here. Take a look:
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發表於 2024-11-9 13:21:07