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The different content formats can be sorted, for example, according to the associated channels such as Facebook or Instagram or their publication date - the main thing is that you keep an overview. If adding details helps you, don't be afraid to modify the traditional matrix a little . New call to action Conclusion At first glance, a content matrix may seem a bit complex and time-consuming in terms of its design. It can be challenging to create an individual matrix and classify all content clearly into the quadrants.


However, the added value , associated opportunities and long-term time savings that come with such a matrix are definitely worth the effort. By maintaining a content matrix, you can keep track of numerous content formats while planning long-term publications and reaching customers with suitable content at the right time. As a content marketing agency, we create and optimize your campaign and ensure that you Phone Number achieve your goals and delight customers. Frequently asked questions What is a Content Matrix? A content matrix is ​​a table-shaped schema in which different content formats are recorded and sorted. You will find space in one of four quadrants. Why is a content matrix useful? It can be difficult to keep track of a lot of different content. By entering the content into a matrix, it becomes clear which formats are available in abundance and in which areas there is a need to catch up. How is a content matrix divided? The formats can be classified along two axes (emotional to rational, attention to purchase decision).





These are divided into a total of four quadrants (informative, convincing, entertaining and inspiring).A lot has happened in search engine optimization in recent years. Google changed its algorithms, the previously effective keyword targeting to increase organic traffic has lost its effectiveness and usability and user-centered content are increasingly coming to the fore. But this development is not necessarily easy to understand for laypeople. After all, Google keeps its ranking factors behind closed doors and even Google employees will have difficulty keeping track of the updates.