Financial optimization of the company

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Ranking of e-shopping websites by gender. Gemius/IGE report However, at the beginning of their activity, online stores should avoid reach campaigns and focus on sales campaigns, preferably settled in the performance model. d) Minisite, e.g. to download an e-book A minisite has a form very similar to a landing page. However, the content here is slightly different, and the customer is offered, for example, an e-book in exchange for leaving data.

For example, if we run a vineyard, we can create an e-book with expert advice on investing in wine. In campaigns where the goal is to maximize downloads of the prepared material, we need to reach people who are interested in a given topic and who will become our customers in the future. We photo retouching need to spend some time educating them. Secondly: the sales process is tip-top In sales campaigns settled in the efficiency model, it is important to precisely define the sales process: Are we dealing with online sales in which it is possible to precisely determine the profits from the campaign? For example, in the case of online stores or food ordering websites.



In the case of offline transactions – is it possible to check what leads to their implementation? Is it possible to collect contact leads, arrange meetings with clients, and track the sales process? If you have a stationary store, you have the opportunity to conduct an online sales campaign on a local scale. Customers can then be tracked, for example, based on discount coupons: consumers come to the store to redeem the coupon, providing information from which channel they were acquired and enabling precise ROI calculation. It is very important to combine the technical aspects of the campaign with sales and the customer's decision-making process. If we are not dealing with a spontaneous purchase, we should take into account how long it lasts and what decision-making looks like.